Frequently Asked Questions
About Applause-Tickets.com's Broadway Ticket Service
Our story is an interesting one we think. It started out just the two of us, Rich Gladstone and Bill Stolting in the summer of 1987. We were sitting around one day discussing how so many Broadway ticket companies all seem to provide the same level of service. You know, nothing special just selling tickets and leaving them at the theatre for customers to pick-up prior to show time.
We thought we could provide a much higher level of service, one where we provided tickets for Broadway shows along with other much needed advice like, where should we go for dinner?, where do we park our car? Or can you recommend where we should sit in the theatre?
It's over 25 years now and we are proud to say that not only has Applause sold lots of Broadway show tickets, but we have helped hundreds of thousands of theatergoers to experience a very special level of personal service. Many customers now call us for restaurant suggestions as well as hotel recommendations along with a host of other desired services.
Individuals as well as people working in corporations throughout the world, travel agencies (some of our biggest fans), tour operators, hotel concierges throughout New York City and a growing online community of Broadway theatre attendees are the reason for our success over the years.
It's kind of funny as we look back at these last 25 years. Even though everyone that purchased tickets from Applause or sought our advice on restaurants or bought one of our hotel packages only called us on the telephone, we now have the pleasure of helping people all over the world through displaying our Broadway show ticket inventory online on the www.applause-tickets.com web site.
Even though we sell lots of Broadway tickets online these days, we find that we still get lots and lots of phone calls. Customers are purchasing their tickets more than ever by phone in a day and age where other ticket companies try to get their customers to book online. After surveying customers and asking them why they use Applause, most people tell us they feel we care about them. Sure they can buy tickets from thousands of other ticket companies but they have said things like "it is easy to do business with Applause", or "you guys are the friendliest ticket guys we ever spoke with" or "thanks for suggesting so many great and reasonably priced places to eat".
Well, that's our story. It is real; just two guys wanting to start their own ticket business and make customers happy. Now we're a group of 12 hardworking, energetic, caring service professionals. We've come a long way since 1987 and we genuinely feel that we have done a good job and look forward to the future, making memorable theatre experiences for our customers.
Just give us a call if you want to talk. Really, call Rich at 212-307-7050 or 1-800-451-9930 or email if it is more convenient for you: firstname.lastname@example.org if you want to ask the owner a question or email@example.com, our Operations Vice President.
We look forward to being of service to you, your friends or family. See you soon at the theatre. Our best always, Rich and Bill
There are hundreds, maybe even thousands of places to get your Broadway show or event tickets from. Most ticket companies are located all over the country, often obtaining tickets for you through various "middle-men". Applause is a local and very reliable local source, located right in the heart of the theatre district in New York City. Applause buys its tickets directly from local theatres and producers in New York City. We are proud to offer a very personal and friendly level of service to anyone interested in a great time at the theatre.
How do I contact Applause-tickets.com?
Let's talk! Call us now at 212-307-7050 or Toll Free 1-800-451-9930
You can send an email to firstname.lastname@example.org
You can buy tickets on line at www.applause-tickets.com
Our office hours are Monday through Saturday 9:00am-8:00pm as well as Sunday's from 9:00am-6:00pm
Applause's address is:
311 West 43rd Street, Suite 1105, New York, NY 10036
Applause is a proud member of the National Association of Ticket Brokers, a ticket industry trade association established in 1994 by a group of concerned ticket brokers who desired to establish an industry-wide standard of conduct and to create ethical rules and procedures to protect the public and foster a positive perception of the ticket industry.
Privacy and Security
Applause guarantees a safe and 100% secure shopping experience. Our company uses industry standard secure server locket (SSL) software, considered the best available security software used in e-commerce online transactions. All customer personal information and transaction history are fully protected with full 128-bit encryption.
Nowadays many companies simply want to receive on line orders. Although we offer this opportunity, we welcome your phone calls to us. Our friendly staff of ticket experts is looking forward to being of service to you.
If you wish to buy Broadway, London, or other Nationwide event tickets online, it is very easy to do so. Our entire inventory is available online and can be purchased 24 hours a day.
If you have a question or simply need some advice on where to dine, shop, park or anything at all, please email us at email@example.com.
It is a matter of personal choice. When you order online you can see where your seat locations are at any time of day. For those shoppers that prefer speaking with a person (we feel this is one way we can show people the difference between a real personal and friendly ticket service, and the hundreds of other ticket companies that simply wish to transact a ticket order) we know we can cultivate a deep relationship with people once they "talk to us".
Yes, give us a call and simply ask us to hold tickets if you need some extra time to make a decision on whether to buy tickets or not. Flexibility is another way we "stand out from the competition".
Credit card payments are the preferred method used by our customers. We accept Visa, MasterCard, American Express and Dinner Club.
Cash will be accepted in person at our office. Check payments are accepted with approval of an Applause supervisor and must be allowed to clear our bank before we can send you tickets. Checks need to be made out in the name of a US bank and in US funds.
Broadway tickets do not have any sales tax associated with their purchase
Tickets are sent by 2-3 day U.S. Priority Mail for a cost of $15.00, or FedEx for an additional fee if given enough time. We will verify your billing address that matches with your credit card. If you request that we mail to another party, we will request a fax authorization so we can do so. This protects all of us against fraudulent credit card use. Most customers choose the 2-3 day U.S Priority Mail.
Simply give us a call and we'll let you know the current status of your delivery.
Tickets are not refundable, as theatres do not accept returns. In the event you are "stuck with tickets", simply give us a call and we will make every effort to resell your tickets to another customer. If we are successful, we will refund the face value of your tickets less a $10.00 service charge per ticket. If not, simply request we mail you back your tickets.
If a Broadway show is cancelled you will be given a full refund. We will need you to mail us back your tickets with a note to refund your account. Some non-Broadway events like baseball games may reschedule an event and allow a ticket holder to use tickets from the original date. In this case, we would not make a refund but direct you when and where to use the original tickets.
Not to worry if you lose your Broadway tickets. We can simply have you "seated on seat locations" with the theatre manager. This is no problem at all.
All sales are final as theatres do not generally accept returns. Should you need to try to exchange or cancel your order, please contact us as soon as possible and will try to accommodate your needs. Read our Terms & Conditions.
If you don't see an event listed on our site, simply give us a call at 212-307-7050 or 1-800-451-9930 or send an email to firstname.lastname@example.org. We can usually obtain tickets to most events on Broadway and throughout the United States.
Although most ticket companies force you to purchase an even number of seats, most of the time we can be flexible and allow odd numbers of seats to be purchased. All you have to do is ask.
When you place an online order, you can print a copy of your order form to keep as your receipt. If you purchase by phone, we can email you a copy of your sales invoice. All you have to do is ask.
All Applause Broadway ticket prices include a maximum of a 45 % service charge, a reasonable price for a personal ticket service. Please note, there are often specially priced tickets that are lower in price, often reducing our usual fees substantially. Simply inquire about "specially priced tickets".
Tickets purchased through our Nationwide Network include a 35% APPLAUSE Service Fee, as well as other Brokers fees. This is a service to provide our customers with the ability to buy tickets for Nationwide events (mostly outside New York) at a fair market value. For verification purposes you will be required to fax the front and back of your credit card for Nationwide events.
Gift Certificates can be purchased online in dollar amounts or simply give us a call.
Can I send my friends and family to buy tickets from you?
For as many brochures as we send out, we are excited to tell you this company still receives most of its customers by good old "word of mouth". So you see, we really would greatly appreciate if you would tell your friends, colleagues and relatives about your experience with us. Our future depends on your referrals.
Sure we can. Whether you purchased your tickets from applause or some other company, if you are "stuck with tickets", give us a call. We'll do our very best to help you "get rid of them" so you won't lose money.